About AABA
- Home
- About AABA
ABOUT AABA
Building the Future of the Global Clean Beauty Economy
Ethical Market Access
We help clean beauty brands enter African markets with transparency, cultural awareness, and long-term sustainability—building trust with both creators and consumers.
Collective Impact
AABA brings brands, influencers, and partners together to create shared economic value, education, and global visibility across the beauty ecosystem.
To advance the global clean beauty economy by empowering African creators, supporting responsible brand expansion, and delivering education-driven, culturally aligned beauty opportunities across Africa and the United States.
Our Mission
A globally connected beauty ecosystem where clean products, cultural exchange, and economic empowerment work together to create lasting prosperity for brands, influencers, and communities.
Our Vision
Our History & Milestones
The Africa America Beauty Alliance was formed in response to a growing need for responsible global beauty expansion.
As interest in Africa’s beauty market increased, AABA was created to provide structure, education, and trust, ensuring that clean beauty brands enter African markets ethically while African influencers and consumers gain fair access to opportunity and education.
Key Milestones
- Formation of AABA as a global clean beauty coalition
- Early pilot collaborations with U.S. clean beauty brands
- Activation and education of African beauty influencers
- Community-focused clean beauty awareness initiatives
- Expansion toward multi-city activations and cultural partnerships
Leadership
Chairwoman
Ms. Lisa Gordon
Ms. Gordon provides strategic leadership and vision for AABA, guiding the alliance’s mission to build sustainable, culturally grounded clean beauty ecosystems across Africa and the United States.
Our Team
- Clean beauty and wellness
- Global market strategy and partnerships
- Influencer and creator economies
- Education and community development
- Cultural exchange and tourism initiatives
