About AABA

ABOUT AABA

Building the Future of the Global Clean Beauty Economy

The Africa America Beauty Alliance (AABA) is a global coalition dedicated to connecting U.S. clean beauty brands with Africa’s influencers, consumers, and cultural markets—while creating ethical, sustainable economic opportunity across continents.

Ethical Market Access

We help clean beauty brands enter African markets with transparency, cultural awareness, and long-term sustainability—building trust with both creators and consumers.

Collective Impact

AABA brings brands, influencers, and partners together to create shared economic value, education, and global visibility across the beauty ecosystem.

To advance the global clean beauty economy by empowering African creators, supporting responsible brand expansion, and delivering education-driven, culturally aligned beauty opportunities across Africa and the United States.

Our Mission

A globally connected beauty ecosystem where clean products, cultural exchange, and economic empowerment work together to create lasting prosperity for brands, influencers, and communities.

Our Vision

Our History & Milestones

The Africa America Beauty Alliance was formed in response to a growing need for responsible global beauty expansion.

As interest in Africa’s beauty market increased, AABA was created to provide structure, education, and trust, ensuring that clean beauty brands enter African markets ethically while African influencers and consumers gain fair access to opportunity and education.

Key Milestones

Leadership

AABA is guided by leadership committed to ethical beauty, economic empowerment, and cross-cultural collaboration.

Chairwoman

Ms. Lisa Gordon

Ms. Gordon provides strategic leadership and vision for AABA, guiding the alliance’s mission to build sustainable, culturally grounded clean beauty ecosystems across Africa and the United States.

Our Team

AABA’s leadership and advisory team brings experience across:
Together, the team ensures transparency, accountability, and long-term impact for all alliance members.

Join the Movement

The future of beauty is global—and it must be ethical, inclusive, and empowering. Whether you are a clean beauty brand, an influencer, or a cultural partner, AABA provides the structure, education, and network needed to grow responsibly in Africa’s beauty market.